Understanding
Get a deep understanding of your customer by leveraging a tried, tested and proven approach.
Transform your digital education products and platforms to create breakthrough experiences with Spinning Fox - a trusted user experience and design agency for high-growth edTech companies
Read how our work for SANS delivered $4m+ revenue in Y1
Case study
Accelerate the delivery and enhancements of your digital education products and platforms with strategy, user experience and design experts supporting your team. We assess your strategy, identify user needs and business goals and build you custom education solutions.
Get a deep understanding of your customer by leveraging a tried, tested and proven approach.
Work with a partner that puts you first and is trusted by enterprise clients around the world.
Collaborate with experts in Education to deliver your digital products at speed
We know that the solutions we provide have to deliver results for your business. We set measurable objectives from the start so that we know what success looks like.
Average customer review rating*
Client retention 1+ Year*
Average client referral rating*
* Data sourced from clutch
E-learning platforms
Mobile learning apps
Assessment tools
Course delivery platforms
Academy and student management platforms
Course content management
Exam platforms
Take a look at some of our case studies that demonstrate the value we have delivered when partnering with our clients.
Delivering a 28% increase in the suitable applicants via a custom recruitment assessment platform.
74%
Improved
efficiency
75%
Support
Reduction
An 89% Increase in student engagement for an on-the-go training app
41%
Customer satisfaction increase
89%
Increase in student engagement
The custom built online learning platform that delivered $4M+ of revenue in Y1
$4M +
of revenue in Y1
128 hrs
Saved per week for customer services team
Many clients’ first question is, “What will my custom EdTech software product cost?” While each project has its own budget, our examples below should help to give you a rough idea.
We place a strong emphasis on backing our design decisions with real data and insights. We do this using a series of primary and secondary research methods that involve stakeholders and customers at each step of the journey. This helps to ensure that together we have a deep understanding of the challenge we are aiming to solve along with gaining insight that we may not previously have been aware of.
Output: having conducted a detailed research phase, we will provide a write up and presentation of our key findings along with recommendations that should be used as the foundation for designing a solution.
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The insights from the research phase will be distilled into customer journeys, setting the stage for crafting optimal user flows.
It’s at this stage we start to explore the wireframes and user interface design that considers accessibility at it’s core. The goal is to create a user-friendly and visually engaging interface that facilitates a positive user experience.
Output: at this end of this phase you will be provided with documented user flows, wireframes, user interface designs and a complete design system which will all contribute to outlining exactly how the solution should work and look.
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All of our solutions are validated through moderated and unmoderated usability tests. The aim is to Identifying usability issues, areas of confusion and pain points in the user experience as well as validating if the designs are intuitive and meet the needs of the user.
Output: this stage of the project gives us the opportunity to test the designs with customers to ensure that the solution meets their needs and is intuitive for them to use. We also provide oversight through development to ensure that the solution is executed as intended during the build phase.
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We place a strong emphasis on backing our design decisions with real data and insights. We do this using a series of primary and secondary research methods that involve stakeholders and customers at each step of the journey. This helps to ensure that together we have a deep understanding of the challenge we are aiming to solve along with gaining insight that we may not previously have been aware of.
If an existing solution is in place then we will conduct and analysis of the current user experience to identify pain points and areas of opportunity for improvement both from a customer and business perspective.
We will conduct a thorough analysis of the existing data you have to better understand user behaviour and preferences through the lens of quantitative data. The data will be used to help us observe trends and prioritise the right areas to focus on.
We will run stakeholder research to understand more about the goals, perceptions and expectations for the project. The stakeholder sessions aim to increase communication and buy-in.
We will analyse competitors' strategies in the sector, forming insights on optimal brand positioning. This includes recommendations to improve the business strategy and differentiation from market competitors.
Output: having conducted a detailed research phase, we will provide a write up and presentation of our key findings along with recommendations that should be used as the foundation for designing a solution.
The insights from the research phase will be distilled into customer journeys, setting the stage for crafting optimal user flows.
It’s at this stage we start to explore the wireframes and user interface design that considers accessibility at it’s core. The goal is to create a user-friendly and visually engaging interface that facilitates a positive user experience.
The discovery insights will shape the customer journeys and improve user flows on the platform. This aims to enhance user experience, increase engagement, and conversions.
We'll design wireframes focusing on navigation, content layout, and UI interactions, using best practices to enhance the user journey.
High-fidelity UI designs will bring visuals and interactions to life, focusing on colour, typography, and accessibility to engage users and build brand loyalty.
Development of a reusable UI design system for visual consistency, enhanced user experience, brand identity, and efficient scaling of future features.
Output: at this end of this phase you will be provided with documented user flows, wireframes, user interface designs and a complete design system which will all contribute to outlining exactly how the solution should work and look.
All of our solutions are validated through moderated and unmoderated usability tests. The aim is to Identifying usability issues, areas of confusion and pain points in the user experience as well as validating if the designs are intuitive and meet the needs of the user.
We can build a low fidelity to high fidelity prototype that demonstrates the key user flows of the solution. This allows the solution to be brought to life without investing a lot of effort in development time.
Usability tests on key user journeys will assess design intuitiveness and user needs, identifying usability issues and pain points. Feedback analysis will guide UI design iteration before development.
We will transition the fully annotated design assets to the development team. There will be ongoing design support and quality assurance throughout the build process, to ensure the build matches the designs.
Output: this stage of the project gives us the opportunity to test the designs with customers to ensure that the solution meets their needs and is intuitive for them to use. We also provide oversight through development to ensure that the solution is executed as intended during the build phase.
At Spinning Fox, we assure timely delivery through our tried and tested processes, honed over numerous projects. This experience provides us with a wealth of benchmark data, enabling accurate estimations of project timelines.
We conduct weekly progress reviews, ensuring that we are consistently on track with the project schedule. Furthermore, our team is extensively trained in Agile and Scrum methodologies. This training equips us to adapt swiftly to changes while maintaining focus on deadlines. These practices, combined with our proactive communication, give you the confidence that your project will be delivered on time and to the highest standard.
Spinning Fox has been deeply involved in the education sector since our inception. Our team has developed extensive expertise in creating user experiences specifically tailored for educational environments.
We pride ourselves on delivering solutions that not only delight but also complement and enhance the learning process. Our approach ensures that users receive intuitive, engaging, and effective educational tools.
We've successfully tackled diverse challenges in this space, from simplifying complex concepts for early years providers to designing advanced interfaces for cybersecurity education and professional training. Our portfolio showcases a range of projects where we've applied our unique insights and skills to meet specific educational needs.
We have developed an onboarding process that has been honed over several years to ensure that we get up to speed as quickly as possible.
Typically, this process takes a few days. Initially, we begin with a kick-off meeting to understand your project goals, team dynamics, and communication protocols. This is followed by a series of collaborative workshops, where our team aligns with yours on the project's vision, tools, and methodologies.
Regular check-ins are scheduled throughout to address any concerns and ensure a smooth transition. This comprehensive approach ensures that our team is fully aligned and ready to contribute effectively in the shortest time possible.
At Spinning Fox we have a proven track record of seamlessly integrating with our clients' internal teams. This approach allows us to deeply immerse ourselves in your business culture and processes, ensuring that we fully understand your unique challenges and objectives.
By working closely together, we can leverage our expertise to complement your team’s strengths, effectively expanding your capacity and capabilities. Our external, unbiased perspective is invaluable in identifying opportunities and innovative solutions that might otherwise be overlooked. Drawing on our extensive experience with similar projects, we bring fresh ideas and best practices to the table, enriching your project with insights that can lead to more effective and creative solutions.
At Spinning Fox our team have established expertise in the education sector from working on many client projects in this space. We have gained a deep understanding of how to deliver solutions that contribute to successful learning whilst also considering the needs of the business.
We also believe that working with a client is a partnership and this should be built through trust. We aim to work closely together to ensure that we are aligned on the overall goal of what we are trying to achieve. Consider us an extension to your team.
User Experience (UX) design is crucial in educational technology products for a number of reasons.
Firstly, it ensures that these products are accessible and intuitive, making learning more engaging and effective for a diverse range of users. A well-designed UX caters to different learning styles and abilities, enhancing inclusivity.
Secondly, a positive user experience keeps learners motivated and reduces frustration, which is vital in educational settings. This is particularly important for younger users or those new to technology.
Thirdly, good UX design in EdTech aids in the retention of information, as users are more likely to remember content delivered through a well-structured and user-friendly interface.
Lastly, in a competitive market, EdTech products with superior UX design stand out, attracting more users and fostering trust in the brand.